What is BONK?

You've watched all the videos and read the articles trying to find an edge to improving your game. We all strive for that perfect round of golf where everything flows effortlessly without thought. 

Whether you're a scratch golfer a 20+ handicap or just a casual player, we all want to create a positive experience which usually means playing your best game. 

The original concept of BONK is the sweet life-affirming energy generated through the act of play. The more you play, the more BONK you produce and the happier and more relaxed you become. A positive feedback loop produces your best round, whatever that looks like for you. 

Whether it be hitting pure iron shots, bombing driver down the middle of the fairway without effort, knocking down 1 putt for birdies, or simply enjoying the company of your playing partners, finding your SWEET SPOT is what BONK is all about. 

Finding your SWEET SPOT is all about creating the best frame of mind, body, and spirit before you even grab a club. 

A good day on the course starts with apparel. Whether you're playing with friends or in the club championship, we all want to look and feel the part before heading to the course. 

We begin our day of golf by selecting the outfit for the day. Hell, some of us even lay out our outfits the night before looking at the forecast to plan the look and feel we are going for to put us in the right mindset. 

And that's where we come in!